VP, Team Lead, Business Marketing, Corporate Banking

Responsibilities

• Lead and manage a team of marketing and communications professionals to drive the execution of integrated marketing and communications strategies for IBG, GTS, and GFM business lines
• Oversee the development and implementation of marketing campaigns, content creation, event and digital initiatives to support business growth and customer engagement
• Collaborate with cross-functional teams, including branch operations and customer experience, to ensure consistent brand messaging and alignment with the One Bank agenda
• Spearhead the adoption and integration of Gen AI technologies to enhance the effectiveness and efficiency of marketing and communications efforts

Requirements

• Minimum 8-10 years of experience in a marketing or communications leadership role, preferably in the banking or financial services industry
• Proven track record of leading and managing performance marketing teams to deliver impactful initiatives
• Expertise in developing and executing integrated marketing strategies across various channels, including seminar, event, digital, social media and  traditional media
• Strong understanding of the financial services industry, market trends, and customer behavior
• Excellent communication, collaboration, and stakeholder management skills
• Proficiency in leveraging data and analytics to measure and optimize marketing performance
• Ability to drive innovation and the adoption of emerging technologies, such as Gen AI, to enhance marketing and communications capabilities

Location:

Honhui A-12F

Job:

Marketing and Communications

Schedule:

Regular

Employee Status:

Full time