VP, Employee Communications & Employer Branding

Business Function

Group Human Resources has the important role of attracting, retaining, and nurturing talent to ensure that DBS continues to be a competitive employer in Asia. With a well-established team of HR partners, we support and deliver effective people-based solutions and services across businesses. Our goal is to build a high-performance organisation by empowering and engaging our employees. Because we believe that banking is about people.

Responsibilities

• Develop and execute a comprehensive employee communications strategy to engage and inspire the workforce, fostering a strong employer brand
• Creative compelling and digital-first content to effectively bring DBS' Employer Value Proposition (EVP) to life across channels & touchpoints
• Drive and execute mega staff events end-to-end, including planning, logistics and on-ground coordination
• Manage social media deliverables for people-related initiatives, position DBS as Employer of Choice (LinkedIn, Instagram, Facebook etc.)
• Develop advertorial content and lead award submissions to strengthen DBS' employer brand
• Leverage data and analytics to measure the impact of communications and make data-driven decisions to optimise content and campaigns
• Collaborate with cross-functional teams to ensure consistent and impactful messaging across DBS
• Stay up-to-date with the latest trends and best practices in employee communications and employer branding, and implement innovative approaches
• Demonstrate proficiency in using GenAI tools for content creation, design and automation to enhance efficiency and effectiveness

Requirements

• Minimum 7-10 years of experience in employee communications, employer branding or a related field
• Proven track record of developing and executing successful employee communications and employer branding strategies
• Excellent written and verbal communication skills, with a strong ability to craft compelling, engaging and impactful content
• Hands-on experience with video production, editing and content creation tools such as Adobe Creative Suite & Canva
• Proficient in using social media platforms, understanding platform dynamics, algorithms and analytics
• Data-driven mindset, with the ability to interpret engagement data and present evidence-based insights
• Demonstrated experience in leveraging GenAI tools for content creation, design and automation
• Adaptable and collaborative, with the ability to work effectively across different teams and stakeholders

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

Location:

One Island East

Job:

Marketing and Communications

Schedule:

Regular

Employee Status:

Full time