Marketing & Communications Content & Customer Engagement

WHO WE ARE:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

 Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

 We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Job Overview

We are looking for an entrepreneurial and ambitious individual to join our team as Content & Customer Engagement Marketing. This role is ideal for someone who thrives in a fast-paced environment and is passionate about creating meaningful customer experiences through strategic content, communications, and engagement initiatives.

You will take ownership of planning, developing, and implementing multi-channel marketing programs focused on engaging Wholesale Banking segments—including Corporate, Commercial & SME—through content, communications, events, and activations that drive acquisition, adoption, and loyalty.

Key Responsibilities

Content Strategy & Development

• Conceptualize and produce multi-format content (articles, videos, infographics, social posts) from ideation to distribution and optimization.
• Develop and manage an editorial calendar for internal and external communications.
• Collaborate with internal stakeholders and external partners to source stories and insights relevant to business audiences.

Customer Engagement & Events

• Plan and execute customer engagement initiatives, including virtual and physical events, roundtables, and activations.
• Strategize and develop a business matching platform to facilitate meaningful connections between customers, partners, and prospects—supporting business growth and collaboration.
• Manage end-to-end event logistics, stakeholder coordination, and budget oversight.

Channel Planning & Communications

• Strategically plan pre- and post-event communications across digital and non-digital channels to maximize reach and impact.
• Examples include:
  • Digital: EDMs, LinkedIn posts, WeChat updates, microsites, WhatsApp broadcasts, and paid media campaigns.
  • Non-Digital: Printed collaterals, direct mailers, in-branch displays, and media coverage in platforms such as Sin Chew Daily, The Star, The Edge etc

Partnerships & Collaboration

• Manage third-party content partnerships, sponsorships and media collaborations.
• Work with digital agencies, media outlets, translation services, and community platforms to amplify messaging and engagement.

Research & Insights

• Conduct research to understand market landscape, customer needs, and competitive positioning.
• Identify content and engagement opportunities aligned with business goals.

Skills & Attributes

• Strong storytelling, writing, and editing skills; ability to read and write Mandarin is a plus.
• Deep understanding of content marketing, social media, and digital engagement strategies.
• A “digital-first” mindset with the ability to connect content, channels, and customer journeys.
• Experience in planning and executing integrated campaigns across multiple touchpoints.
• Comfortable managing multiple projects simultaneously in a fast-paced, fluid environment.
• Tenacious, resourceful, and mature in managing stakeholders and external partners.
• Experience in banking and/or finance industry is preferred.

Qualifications

• Minimum 3 years of experience in marketing, communications, or content strategy.
• Proven track record in customer engagement, campaign planning, and event execution.
• Familiarity with digital tools and platforms (e.g., social media, analytics).
• Bachelor’s degree in Marketing, Communications, Business, or related field.

What we offer:

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.