IMU-Brand and Marketing Strategist Senior Manager

Job Title - IMU Brand and Marketing Strategist Senior Manager

Management Level : 06 – Senior Manager

Location: NCR / Mumbai / Bangalore

Must have skills: Strategic growth marketing and full-funnel marketing strategy, content & campaign strategy, data-driven marketing, CXO management, digital & social media strategy, Team building & capability creation

Good to have skills: Social commerce, performance marketing, hands-on experience with MarTech stacks, AI-enabled marketing, GenAI-driven marketing transformation, Sales/ business development exposure

Job Summary:
We are seeking a Senior Manager – Brand and Marketing Strategist to lead and shape growth marketing strategy, across high-impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data-informed branding. You’ll play a critical role in current and upcoming engagements**,** helping our clients achieve brand resonance, customer engagement, and performance-led outcomes through smart marketing.

Roles & Responsibilities:

• Lead end-to-end brand and content strategy for enterprise-level clients across sectors
• Drive the strategic vision for marketing campaigns—from insight generation to execution oversight.
• Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives.
• Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.
• Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.
• Leverage marketing tech platforms and tools to drive scale, personalization, & measurable outcomes
• Contribute to pitch development and business growth through consultative engagement.
• Stay ahead of market trends, competitive insights, & new technologies including social commerce, Gen AI, etc.
• Drive strategic partnerships, vendor relationships, and ecosystem collaborations
• Build, lead, and grow high-performing teams and long-term capabilities

Professional & Technical Skills:

• Skilled in developing brand positioning, messaging architecture, & integrated campaign strategies.

• Strong understanding of content marketing ecosystems (owned, earned, and paid media).

• Skilled in customer journey mapping, content lifecycle planning, and editorial governance.

• Strong analytical mindset & proficiency in using analytics tools and analyzing performance data to refine marketing tactics

• Strong storytelling, presentation, and communication skills

• Experience working with senior, high-impact marketing teams and seasoned client stakeholders

• Experience working in or with digital-first and agile environments

• Exposure to AI-driven marketing, GenAI-based content, or intelligent campaign optimization

• Believes in the power of brands

Additional Information: NA
About Our Company | Accenture

Experience: Minimum 12+ year(s) of experience is required with proven experience owning Marketing led business growth numbers. Direct exposure to CXOs, promoters, investors, or board-level stakeholders.

Educational Qualification: Master’s degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.