Field and Event Marketing Lead

Help us tackle the growing wildfire crisis with the latest advancements in AI and IoT

Who we are

The challenge: Every minute matters in wildfire response. As climate change increases the frequency and intensity of wildfires—with longer fire seasons, drier fuels, and more extreme weather—new ignitions can spread rapidly, putting communities, critical infrastructure, and ecosystems at risk. Today, many wildfires are first reported by members of the public, meaning it can take valuable time to detect a fire, confirm its location and size, and mobilize responders. Fire agencies need faster, more reliable ways to detect, verify, and pinpoint new ignitions so they can respond quickly and prevent small fires from becoming catastrophic events.

About Pano AI: Pano AI is the leader in AI-powered wildfire detection and intelligence, helping fire professionals detect, respond to, and contain wildfires faster and more safely. Our platform combines advanced hardware, software, artificial intelligence, satellite imagery, and other data sources to provide real-time situational awareness and actionable intelligence. Using a network of ultra-high-definition, 360-degree cameras positioned across high vantage points, Pano AI delivers a real-time view of wildfire activity, enabling faster, more informed decision-making when every second counts.

We are a team of more than 175 people working in a hybrid-remote environment across North America and Australia, with headquarters in San Francisco. Our customers include government agencies, utilities, insurers, and private landowners who rely on Pano AI to help protect people, property, and natural landscapes. Pano AI currently serves customers across the United States, Australia, and Canada, monitoring more than 50 million acres worldwide.

Our work has been recognized by Fast Company as one of the Top 10 Most Innovative AI Companies in 2023 and one of the World's Most Innovative Companies in 2026, ranking #1 in . We have also been named to TIME's list of the 100 Most Influential Companies of 2025 and recognized by MIT Technology Review as one of the top climate technology companies to watch.

Backed by $89 million in funding from leading investors including Giant Ventures, Liberty Mutual Ventures, Tokio Marine Future Fund, Congruent Ventures, Initialized Capital, Salesforce Ventures, and T-Mobile Ventures, we're building technology that helps communities around the world become more resilient to wildfire. Learn more at www.pano.ai.

The Role

We’re hiring an Event and Field Marketing Lead to own and scale Pano’s field marketing motion — building on an already-successful start to grow a program that drives pipeline, deepens customer relationships, and strengthens Pano’s presence in the market.

This role sits at the intersection of event execution, community building, and pipeline generation. You’ll partner closely with Sales, Customer Success, and the broader marketing team to design and deliver field experiences that move deals forward and turn customers into champions.

This is a high-impact individual contributor role with visibility across the company. You will own the field marketing budget, calendar, and outcomes — and have the opportunity to shape what “field marketing at Pano” looks like as we scale.

What you’ll do

• Own and execute Pano’s field marketing calendar — trade shows, industry conferences, regional events, and owned Pano experiences — end-to-end from strategy through logistics and post-event follow-up

• Partner with Sales to drive pipeline through field programs — aligning on target accounts, pre-event outreach, and post-event follow-through to convert attendance into pipeline

• Build and manage Customer Advisory Boards (CABs) and community programs that deepen relationships with key customers, surface product insights, and create advocates

• Plan and produce executive and customer-facing experiences — roundtables, hosted dinners, and community gatherings — that accelerate deals and expand existing accounts

• Own field marketing measurement: set goals, track ROI, and report on event-sourced and event-influenced pipeline to marketing and sales leadership

• Manage event vendors, agencies, and budgets to deliver high-quality experiences on time; build scalable playbooks that grow with the business

What you’ll bring

• 5–8 years of field marketing, event marketing, or demand generation experience, ideally at a high-growth B2B tech or SaaS company

• Proven track record of planning and executing field programs — events, conferences, or owned experiences — that generate pipeline and influence revenue

• Experience running Customer Advisory Boards (CABs), customer roundtables, or other structured community programs

• Strong project management skills — comfortable juggling multiple events and programs simultaneously with sharp attention to detail and a bias for follow-through

• Collaborative partner to Sales and Customer Success — you know how to align field programs to revenue goals and communicate impact in terms the business cares about

• Familiarity with marketing and CRM tools (e.g., HubSpot, Salesforce) to track event attribution and report on field marketing’s contribution to pipeline

Final compensation for regular full-time employees is determined by a variety of factors, including job-related qualifications, education, experience, skills, knowledge, and geographic location. In addition to base salary, regular full-time roles are eligible for equity. Benefits are tailored to local market standards and statutory requirements in the employee's country of employment, and may include health coverage, retirement or pension contributions, and paid time off. Specific benefit details will be shared during the interview process.