CRM & Samsung Members Manager

Position Summary

CRM and Samsung Members Manager leads CRM and Samsung Members App strategy, planning and execution across six SEAD markets, ensuring consistent regional coordination while adapting campaigns to local market needs, legal requirements and business priorities.

Role and Responsibilities

• Own SEAD CRM planning and execution across key lifecycle, trigger, onboarding, re-engagement, newsletter, push notification and direct messaging campaigns.
• Drive localization and market implementation of EHQ CRM campaigns, including flagship, lifecycle and re-engagement initiatives.
• Lead Samsung Members App campaign planning and execution, aligning local market needs with regional and EHQ priorities.
• Coordinate cross-functional campaign delivery with MX, CE, local e-shop, agencies, partners and EHQ stakeholders.
• Manage full campaign lifecycle from briefing, planning, content localization and approval to targeting, execution, reporting and optimization.
• Define and improve CRM targeting, segmentation, database growth and opt-in acquisition activities.
• Monitor campaign performance and translate results into actionable insights and optimization recommendations.
• Manage CRM-related budgets, agency coordination and operational campaign requirements.
• Ensure legal, brand and content approvals are completed before final campaign deployment.
• Collect, structure and communicate local requirements and market feedback to EHQ teams.
• Provide additional support to direct supervisors on CRM, Samsung Members and related marketing activities when required.

Skills and Qualifications

• University degree
• Fluency in local and English language
• Individual with 3 to 5 years of experience in companies with robust CRM operations e.g.  Telecom operators, Banking services, 3rd party CRM infrastructure/services companies

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