Digital Marketing Strategist

Environmental Resources Management, Inc. (ERM) is seeking a Digital Marketing Specialist to join our team in Knoxville, TN. This is an excellent career opportunity to work with a global environmental leader and to make a significant impact in successfully implementing ERM's global strategy.

Responsibilities:

• Represent the company to clients in business development, kickoff, and progress meetings
• Develop ideas for digital strategy and execution, including sites, apps, digital media, social media, email campaigns, and content marketing
• Develop and help execute media plans
• Implement and optimize PPC, Paid Social, Programmatic, and other advertising tactics
• Develop and help execute content strategy
• Create intuitive user experiences in the form of annotated site maps, user flows, wireframes and other common UX deliverables
• Plan and implement all browser/device compatibility, user acceptance, usability and quality assurance testing
• Analyze campaigns, and recommend tactical changes to maximize campaign performance
• Ensure that key stakeholders are fully informed of progress and performance
• Collaborate with internal and external resources to ensure on-time, on-spec, and on-budget delivery of digital products
• Oversee technical development teams, both in-house and outsourced
• Assist in pricing and scheduling of more complex digital products and projects
• Digital analytics reporting

Benefits:

• Partial work from home benefit available
• Occasional domestic travel required

Requirements:

• 2 years of experience as a Digital Marketing Specialist or related occupation
• Bachelor's degree or foreign equivalent in Advertising, Marketing Communications, Computer Software Engineering or related field
• Experience implementing and optimizing PPC, Paid Social, Programmatic, and other advertising tactics
• Experience developing fully integrated digital marketing plans, with added knowledge of customer engagement strategy
• Understanding of HTML, CSS, Bootstrap, WordPress and other digital technologies
• Experience using WordPress, HubSpot and other website and app platforms
• Experience analyzing Google Analytics and other various digital metrics and reporting
• Experience understanding and implementing marketing automation/lead nurture campaigns
• Digital advertising experience including setting up, running, and optimizing Google search and display ads, programmatic advertising, and other social and digital advertising platforms
• Experience analyzing and implementing SEO best practices including keyword research and site optimization

About ERM:

At ERM, sustainability is our business. We are the world's largest advisory firm focused solely on sustainability, offering unparalleled expertise across business and finance. ERM partners with clients to operationalize sustainability at pace and scale, through our unique combination of strategic transformation and technical delivery capabilities.

Our diverse global team of experts works with the world's leading organizations to help them set clear sustainability targets, measure progress and operationalize strategy through deep implementation and business transformation. With more than 50 years of experience, our ability to integrate sustainability solutions and our depth and breadth of technical knowledge are why organizations choose to partner with us as their trusted advisor.

Every one of us firmly believes in the potential to create value for our clients through an integrated approach to sustainability. Our team members are passionate about client service. We work closely with our clients to help them operationalize their sustainability goals and meet their environmental, health and safety objectives while advancing ERM's purpose through delivering tangible progress in what the United Nations coined The Decade of Action.

Organizing our people across globally integrated communities of technical and strategic talent positions ERM to be a "boots to boardroom" leader in bringing that value creation to our clients, partners, and the world. We recruit exceptional professionals with a personal and professional passion for sustainability and nurture them to even greater success as specialists. We prepare our consultants to bring integrated, innovative and sustainable solutions to our clients and provide opportunities for ongoing development across a variety of subject areas related to technical, business, and personal growth.

At ERM, effort pays off and becomes career defining work that leaves a positive imprint on our planet.