2025 Summer Intern - Marketing Operations

Timeline

• All postings close: September 28, 2024
• Interviews: Early to Mid October
• Offers: By end of October
• Start Date: Monday, May 19, 2025 (40 hours per week max)

Role Overview

The Marketing Operations Intern works closely with the Corporate Marketing, Digital Marketing, Product Marketing, and Sales teams to push products to the marketplace. This person maintains data integrity, performs analysis, assists with automation functions, and/or website optimization.

Responsibilities

Marketing Operations

• Maintain data integrity in Salesforce and Marketo
• Perform in-depth analysis measuring marketing campaign effectiveness
• Work closely with Product Marketing to build audience segmentations
• Contribute to lifecycle and automation functions of marketing
• Assist with lead acquisition

Marketing Automations

• Utilize spreadsheet software to run matching and lookup functions to normalize accounts
• Help maintain marketing reports and documentation

Digital Marketing

• Analyze and identify optimization areas (e.g. search trends, visitor engagement, conversion, user interaction, etc.)
• Create and implement an actionable plan and recommendations for improving how visitors find and use our website
• Conduct a website content audit, including brand voice, SEO optimization, governance
• Work in A/B and multivariate testing methodology
• Develop, launch, and measure success of web content for integrated marketing campaigns

Requirements

Minimum Qualifications

• Must be currently enrolled in a degree-seeking program, preferably in Marketing, Marketing Analytics, Consumer Behavior, or related program

Preferred Qualifications

• Excellent verbal, written, and interpersonal communication skills
• Self-motivated with strong propensity for action, results and continuous improvement
• Ability to work successfully in a high-energy, fast-paced, rapidly changing environment
• Exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines
• Experience with reporting and analytics preferred
• For Digital Marketing focus: Working knowledge of Drupal or other web content management systems (CMS)
• HTML experience necessary
• Experience with CSS and Bootstrap preferred

Working Conditions

• Reliable internet access for any period of time working remotely, not in a Workiva office
• Must be authorized to work in the United States and not require sponsorship now or in the future

Benefits

• Salary range in the US: $21.00 - $21.00
• 401(k) participation and match
• Paid sick leave
• Opportunity for additional internship seasons

Equal Opportunity

Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We value diversity and recognize it as an important source of intellectual thought, varied perspective, and innovation.

Application Process

Apply for open positions through your Workday account on our Internal Career Site. For questions, please reach out to the recruiter listed on the job posting.