SURI (Sustainable Rituals)ESG & Sustainability Jobs

Sustainable electric toothbrush brand making plant-based, recyclable brush heads with an aluminium handle designed to last

SURI makes electric toothbrushes and oral care accessories sold direct to consumers. Its flagship product is a slim aluminium-bodied sonic toothbrush paired with replacement heads made from plant-based materials - corn and castor oil - rather than conventional plastics. A subscription model delivers new heads every few months, and customers can return used heads via a prepaid mailer for recycling.

Why it matters

Oral care is a significant source of plastic waste - billions of toothbrush heads and handles are discarded each year. SURI targets this by separating the durable aluminium handle (designed to last years) from the consumable head, then closing the loop with a free take-back recycling programme. The plant-based head material reduces reliance on virgin fossil-fuel plastics, and the compact aluminium body is positioned as a long-term replacement for disposable plastic brushes.

The brand reports over 900,000 customers and more than 17,000 verified reviews, suggesting meaningful scale for a young consumer sustainability brand. Roles like Sustainability and Operations Manager indicate the company treats its environmental commitments as an operational function rather than purely a marketing message.